Priority Area F: High Performing Government – Innovative, Inclusive, Efficient and Accessible
Innovate by implementing forward-thinking solutions, delivering exceptional services that meet community needs equitably, transparently and efficiently.
Core Services
Manage City Finances
Ensure fiscally responsible management of City finances by monitoring the budget, delivering regular financial reports to the Council and offering guidance to Council and City departments, promoting the sensible use of public funds in alignment with the City’s priorities and responsibilities.
Communications and Civic Engagement
Manage communications with all community members through newsletters, the City website, social media, and in-person events.
Support Implementation of Council Direction
Implement the Council’s strategic plan, advocate for the City’s interest at the state and federal levels and work to strengthen the City’s overall influence and impact.
IT Operations and Software Implementation
Maintains City IT infrastructure, broadband and telephone services, and cyber security, and supports enterprise software implementation.
Respond to Public Records Requests and other resident requests, and inquiries,
Respond to and address maintenance requests and inquiries about policies and programs made by phone, email, Customer Relations Management solutions, such as SeeClickFix, Microsoft Teams, and in-person.
Human Resources
Attract, recruit, and retain top talent, and handle employee-related functions including onboarding, employee relations, workplace safety, and training.
Establish metrics for data-driven decision making across departments and implement process improvements using human centered design to improve service delivery and program outcomes. - F.1
F.1.1 Create annual work plans for each City Council Priority Area to track progress and revise as necessary when reprioritization is needed.
F.1.2 Enhance the performance management system that supports tracking progress towards City Council’s Goals and Objectives.
F.1.3 Implement a citywide community relationship management (CRM) solution to improve tracking and responsiveness to community questions, code enforcement complaints, and requests for service.
Innovate City systems and operations to improve service delivery, customer experience, responsiveness and transparency. - F.2
F.2.1 Evaluate, identify, and implement technology solutions, including artificial intelligence, which streamline and improve internal and external processes (i.e., enterprise resource planning, virtual permitting systems, records and information management, website).
F.2.2 Create and implement a citywide strategic communications plan that improves public messaging, combats misinformation, enhances two-way engagement, and establishes consistent communication practices both within the organization and with the community.
F.2.3 Update the City’s website to enhance content, functionality, accessibility and customer experience.
F.2.4 Update and implement city-wide records retention schedules and Public Records Act related policies and systems.
F.2.5 Support and explore regional partnerships and intergovernmental collaborations to seek efficiencies in service delivery.
F.2.6 Analyze and identify revisions to the municipal code and City Charter to make them more accessible, understandable, and gender inclusive.
F.2.7 Evaluate placing the City Charter on the ballot to facilitate revisions identified in Objective F.2.6.
Implement comprehensive financial strategies and plans that ensure fiscal sustainability through balanced budgets; explore new revenue streams and renew existing tax measures. - F.3
F.3.1 Develop a timeline and take steps to renew existing tax measures requiring voter approval.
F.3.2 Explore strategies and initiatives aimed at increasing overall sales tax revenues by attracting new sales tax generating entities, diversifying the City’s current sales tax base and capturing sales tax “leakage” in targeted sectors.
F.3.3 Identify and secure new revenue sources to address the insufficient funding available to address services needs for growing population and to address deferred maintenance of the city's infrastructure, ensuring long-term sustainability, safety, reduction of flood risk, and reliability of public assets, including storm water system, park and facility enhancement plans, etc.
F.3.4 Continue to evaluate and update the master fee schedule, development impact fees, and other fees as necessary to ensure full cost recovery and address increased demand for public services and facilities.
Develop and implement programs to enhance the diversity of the workforce; and improve employee engagement, professional development, retention, and succession planning. - F.4
F.4.1 Dedicate resources toward continuous culture building through enhanced employee recognition, comprehensive onboarding, and mentorship programs.
F.4.2 Develop and implement innovative recruitment and retention strategies that address recruitment, retention, and advancement of a diverse workforce and which keeps the City competitive and recognized as a top local government workplace.
F.4.3 Develop and implement an enhanced professional development and training program that includes learning management, innovation, human centered design, emotional intelligence, and competency building.
F.4.4 Promote holistic employee wellbeing through work-life balance initiatives and supportive workplace policies.
F.6.4 Evaluate policies and enforcement mechanisms to address businesses that are not in compliance with the City’s municipal code.
Calendar Year 2024 by the Numbers
300
Public Records Requests handled (62% increase from 2023)
124
Number of Brown Act Public Meetings Held
114
Personnel hired and onboarded
8%
Personnel Vacancy Rate
AA+
Credit Rating Fitch Ratings Issuer Default (IDR) Rating
60%, 75%
Reduction in Police Department Vacancies and Fire Department Vacancies respectively