I’m proud to share San Rafael’s Three-Year Strategic Plan for Fiscal Years 2025–2028, which outlines our citywide priorities, goals, and objectives. This plan reflects a shared vision for our community and serves as a roadmap to guide the City’s work over the next three years.
At our annual retreat in December 2024, the City Council adopted a new three-year strategic planning approach focused on setting clear policy direction, while empowering staff to bring those goals to life. Through public study sessions in March and May 2025, Council identified key areas of focus for the upcoming fiscal year. These priorities will shape our annual workplans and ensure alignment and collaboration between the City Council, the community, and City staff, helping us build a city that is responsive, inclusive, and delivers effective services.
At the heart of this plan is a commitment to putting the community first. Your input has shaped the goals and objectives in this document, and your voice will continue to guide how we deliver services, programs, and projects.
Staying focused on these priorities is critical. While we know new needs will arise, the City Council will thoughtfully consider any necessary changes, balancing new priorities with existing commitments. Any adjustments will be made transparently through public meetings and reflected in updated workplans.
This strategic plan is also a key part of our budgeting process. As we allocate our limited resources, this framework ensures our investments align with both Council direction and community priorities—enhancing transparency and accountability.
With over one hundred objectives across seven priority areas, this is an ambitious plan. It represents meaningful progress on urgent issues while making long-term investments that will shape San Rafael for generations. It also builds on the foundation of San Rafael’s General Plan 2040, a community-informed vision for our City’s future.
To bring this plan to life, City staff will develop detailed workplans for each of the seven priority areas for Fiscal Year 2025–26, which the Council will adopt this Fall. These will include specific initiatives, projects and timelines to help us measure progress and report back to the community.
This document is the result of thoughtful collaboration and dedicated effort. I want to thank Vice Mayor Bushey and Councilmembers Hill, Kertz, and Llorens Gulati for their leadership and commitment to San Rafael. I also deeply appreciate the hard work of our City staff, whose expertise and dedication to public service will be key to our success.
Together, we are building a more vibrant and resilient San Rafael for all.
- Mayor Kate